Sutton roofers: 14 websites checked
On 16 October 2026 we looked at 14 Sutton roofers' websites, the ones a customer finds on Google, and checked each against the eight things customers look for before they ring. 10 of the 14 we could measure are slow on a phone. 7 show no price. 3 have everything in place.
- SM1 and SM2, with Belmont, Cheam, Carshalton and Wallington
- Firms with their own website
- Nobody named
What we found
All 14 opened. The counts below are from their home pages.
- 10 of 14
load slow on a phone
Scored under 70 out of 100 on Google's own speed test for phones. The middle score was 64.
Number 1 of the eight: Loads fast
- 7 of 14
show no price at all
No "from" price, call-out fee or rough price anywhere on the home page.
Number 6 of the eight: A from-price
- 1 of 14
use stock photos or almost none
Either a stock library on the home page, or fewer than four photos of any kind.
Number 4 of the eight: Job photos
- 1 of 14
shows no reviews
No review, star rating or testimonial on the home page.
Number 5 of the eight: Recent reviews
- 4 of 14
look a bit neglected
4 use a free webmail address for enquiries.
Number 8 of the eight: Looks cared for
- 3 of 14
have everything in place
Everything we could check from the home page was there. Things like reply speed need a phone call to find out.
If you're a roofer in Sutton
Sutton's housing is largely 1930s: pitched tile roofs now ninety years old, flat-roofed extensions behind them, and chimneys that need repointing after every hard winter. Most enquiries start with a leak and a photo, and end with a question about guarantees.
Roofing is the trade where buyers worry most about cowboys, so the site has to carry the proof: a scheme logo, a stated guarantee, dated photos of local jobs with the street named, and a price bracket for the common repairs.
Put the two together and the opening is clear. 7 of the 14 Sutton roofers' sites that opened give no price at all, so a clear from-price puts you ahead of them before anyone has read a word. 10 of 14 are slow on a phone, and a phone is where the search happens. A site that opens in under three seconds, says what things cost and shows the TrustMark, NFRC or Competent Roofer badge straight away is already near the top locally.
How we checked
We searched the way a customer does: Google, for roofers in Sutton and the postcodes around it. Firms with only a Checkatrade, Yell or Facebook page were left out; this is about businesses that have paid for a website of their own.
For each one we read the home page as a customer would and went through the eight things: speed on a phone (Google's own speed test), badges and accreditations up front, a named owner, photos of jobs, reviews, a price, reply speed and whether it looks cared for. Two of the eight, the named owner and reply speed, can't be read from a page, so they're not counted here.
The counts are from 16 October 2026. Sites change, so a firm that was missing something that morning may have it now. We don't name anyone. If you want to know how your own site does, the free check goes through the same eight things and sends you the result.
Want the same check on your site?
We'll go through your site against the list above and tell you where you'd stand against the 14 we looked at. It's free and the notes are yours to keep.