Bromley plumbers: 14 websites checked
On 16 October 2026 we looked at 14 Bromley plumbers' websites, the ones a customer finds on Google, and checked each against the eight things customers look for before they ring. 9 of the 13 we could measure are slow on a phone. 2 show no price. 2 have everything in place.
- BR1 and BR2, with Beckenham, Hayes, West Wickham and Chislehurst
- Firms with their own website
- Nobody named
What we found
1 of the 14 wouldn't open at all when we tried. The counts below are from the 13 that did.
- 9 of 13
load slow on a phone
Scored under 70 out of 100 on Google's own speed test for phones. The middle score was 65.
Number 1 of the eight: Loads fast
- 2 of 13
show no price at all
No "from" price, call-out fee or rough price anywhere on the home page.
Number 6 of the eight: A from-price
- 2 of 13
use stock photos or almost none
Either a stock library on the home page, or fewer than four photos of any kind.
Number 4 of the eight: Job photos
- 0 of 13
show no reviews
No review, star rating or testimonial on the home page.
Number 5 of the eight: Recent reviews
- 1 of 13
look a bit neglected
1 uses a free webmail address for enquiries.
Number 8 of the eight: Looks cared for
- 2 of 13
have everything in place
Everything we could check from the home page was there. Things like reply speed need a phone call to find out.
If you're a plumber in Bromley
Bromley is mostly Victorian and Edwardian terraces and 1930s semis, which means old pipework, boiler swaps and bathroom refits rather than new-build plumbing. The buyer is a homeowner comparing three quotes, usually on a phone at the kitchen table.
Boiler work is where the trust questions bite hardest. A Gas Safe number on the first screen, a named engineer and a "from" price for a service or a swap settle most of them before the call.
Put the two together and the opening is clear. 2 of the 13 Bromley plumbers' sites that opened give no price at all, so a clear from-price puts you ahead of them before anyone has read a word. 9 of 13 are slow on a phone, and a phone is where the search happens. A site that opens in under three seconds, says what things cost and shows the Gas Safe badge straight away is already near the top locally.
How we checked
We searched the way a customer does: Google, for plumbers in Bromley and the postcodes around it. Firms with only a Checkatrade, Yell or Facebook page were left out; this is about businesses that have paid for a website of their own.
For each one we read the home page as a customer would and went through the eight things: speed on a phone (Google's own speed test), badges and accreditations up front, a named owner, photos of jobs, reviews, a price, reply speed and whether it looks cared for. Two of the eight, the named owner and reply speed, can't be read from a page, so they're not counted here.
The counts are from 16 October 2026. Sites change, so a firm that was missing something that morning may have it now. We don't name anyone. If you want to know how your own site does, the free check goes through the same eight things and sends you the result.
Want the same check on your site?
We'll go through your site against the list above and tell you where you'd stand against the 14 we looked at. It's free and the notes are yours to keep.