Every other marketing agency pitches you with their client list. We pitch you with ten years of sitting across the table from tradespeople, deciding which ones to call and which ones never to call back. This is what we learned.
I spent more than ten years on the buying side of the trades industry. Running property portfolios across Europe. Managing multi-million pound trade-supply budgets. Hiring and vetting hundreds of contractors across electrical, plumbing, fire & security, cleaning, HVAC, and general building.
I'm not going to tell you I'm the world's best marketer. I'm telling you I've been the customer. The one who opens 12 tabs and closes 11 of them inside 90 seconds. The one whose calendar you're trying to get on. The one who signs the PO.
What I noticed, over and over again: the best tradespeople almost never had the best online presence. And the ones who did, won the work, even when they weren't the best on the tools. That gap is what Rekraft exists to close.
Below is what I actually check, in the order I check it. Nothing invented. Nothing dressed up. This is the playbook.
Mark
Founder, Rekraft
This is the order I run it in. Every property director I know runs some version of it, even if they've never written it down.
If it hangs on mobile, I'm on to the next tab. Speed is the first accreditation. The first check happens before I've read a single word on the page.
Gas Safe. NICEIC. FMB. Public liability cover. If I'm hunting through three pages to find them, you've lost. Commercial buyers will not phone for missing proof they could see on the competitor's footer.
An anonymous limited company is a risk I won't take for a £5k job, let alone a £50k one. A founder with a face and a story is a signal that there's someone to call when something goes wrong.
Not a stock library. Not four hero shots from 2019. I'm looking for "week 3 of 6, Croydon commercial fit-out, February 2026". That's what earns the call.
"Great service" from 2022 is worse than no reviews at all. I want last-90-day reviews that name the job, the location, and the outcome. Otherwise I assume the business is treading water.
You don't need a price list. You need a signal that you know what you cost. A "from £X" range, a sample call-out fee, a typical project bracket. Mystery pricing reads as "making it up as we go".
I'm timing you from the moment I send the form. Silent for 24 hours and I've called someone else. The enquiry response is the first sample of what working with you will feel like.
If the website looks like a 2014 Wix template, I assume the site visit will feel the same. Not style for its own sake. Coherence. If the brand is shambolic, commercial buyers fill in the rest.
The instant tab-closers. If any of these are live on your site today, fix them first. They cost you nothing to remove and they remove you from the shortlist.
A business email costs £5 a month and twenty minutes to set up. Not doing it is a signal, not a saving.
Fine for domestic work. Commercial buyers read "sole trader, no office, high risk". A city-based business number plus any postcode changes the read entirely.
A perfectly lit electrician with a drill in a white studio is more damaging than no photos. The buyer can spot a stock image in a second and every claim on the page dies with it.
Three-word about pages read as "we don't want you to know who we are". If I can't find a human, I can't trust a quote.
Every trade under the sun, no one an expert in any of them. A focused list of what you actually do beats a long list of what you might take on.
Customers can spot this and so can I. Six reviews with identical phrasing are worse than zero reviews. A single honest, specific review beats twenty bland five-star notes.
Every Rekraft audit uses this 8-point checklist as the scoring rubric. Every website we build is designed, from the first wireframe, to pass all 8 and to clear every hang-up trigger above.
That's the job. Not more traffic. Not more SEO words. Not more posts. More yeses from the specific humans who pick up the phone and book the job.
If you run through this checklist on your own site today and you're passing fewer than six of the eight, there's work to do. If you're passing fewer than four, we should talk.
Want us to score your current presence against this exact checklist? That's what the free audit is. 48 hours, delivered by email. No charge, no obligation, no hard sell.
Book Your Free Audit →We'll score your website, Google profile, and social presence against the 8-point checklist and send you the results by email. No cost. No sales call unless you ask for one.
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