Service 05
Google Ads.For calls you can count.
Paid search is the fastest route to enquiries if your website already converts. A tight campaign targeting commercial or emergency searches in your area, with call tracking so you know exactly what each call cost and where it came from.
- Setup · 5 days
- Inside The Full Works and Growth Pro
- Ad spend billed direct by Google
When ads make sense
Fast channel. Honest about when it is not.
Google Ads works when someone is already searching for your trade, right now, in your area, ready to book. Emergency plumbing at 11pm. Commercial electrical at 9am on a Monday. Spend on that kind of search has clear, measurable returns.
It does not fix a weak website. If your site does not turn visitors into enquiries, ads burn money, and we will tell you so in the audit. Ads amplify what is already there.
The minimum sensible monthly ad spend for a trade in a UK city is about £500. Below that, the data is too thin to be useful.
What's included
Six workstreams. Tracked end to end.
- 01
Campaign structure: search and call-only
Separate campaigns for domestic, commercial and emergency intent, each with its own budget and message. Call-only ads for emergency trades, so the phone rings straight from the result.
- 02
Keywords and negative keywords
The terms to bid on and, just as important, the terms to block, so your budget never burns on "DIY" or "training course" searches.
- 03
Ad copy, three variants per group
Written for property managers, domestic customers and emergency callers, and tested against each other for cost per call.
- 04
Landing page recommendations
Which pages on your site are ready for ad traffic and which need a rewrite first. On The Full Works, we build the landing page.
- 05
Call tracking and conversion setup
Every ad-driven call recorded and tied to the keyword that drove it. Forms and WhatsApp tracked too. You see cost per call, not just cost per click.
- 06
First 30 days of management
Watched daily for the first fortnight, weekly after. Plain-English reports: what ran, what it cost, what it returned, what changes next.
Pricing
Setup fee. Then ongoing management.
Campaign setup is inside The Full Works (£2,500). Ongoing management sits in Growth Pro (£600/mo).
Ad spend goes straight from you to Google. We never hold or mark up your budget. You own the account; if we ever part ways, the campaigns and data stay with you.
See all pricing →FAQ
Questions we hear for this one.
What's the minimum monthly spend that makes sense?
Around £500 a month in ad spend for a UK city trade. Below that there are not enough data points to know what is working. Higher-ticket and commercial trades often need more.
How much will a call cost me?
It depends on the trade and area. Emergency domestic plumbing in London can reach £30 to £50 a call; commercial electrical in a quieter area can be £8 to £15. We benchmark before spending, then measure once live.
Who owns the ad account?
You do. We set it up in your name and run it with access you grant. When the relationship ends, you keep the account, the history and the keyword data.
What if my website isn't ready for ads?
We will say so and recommend a Website Overhaul first, and we will turn down an ads engagement until the site is ready. Fixing the site then spending on ads is cheaper than doing both at once.
Should I also use Bark or MyBuilder?
They solve a different problem. They sell shortlist slots where you compete on price. Google Ads sends exclusive calls from people who picked you from the search. Lead platforms can still fill gaps.
We will tell you if ads are the right move.
The free audit includes a read on whether your site is ready for paid traffic and what ad spend might return in your trade and area. If the answer is no, we will say so.