Local SEO is the work that gets your website found for specific, intent-heavy searches: "emergency plumber SW6", "commercial electrician North London", "roof repair Bath". Done well, it builds the owned traffic channel that pays you back for years.
Local SEO is three things done well and nothing done badly. The right pages with the right headings, targeting the searches your customers actually run. A consistent business name, address, and phone number across every platform. And enough credible mentions (citations, reviews, directories) that Google trusts the signal.
Most trade businesses have none of these consistently. The fixes are unglamorous, but they move the needle.
If you're on Checkatrade or Bark and you think that counts as SEO, it doesn't. Those sites rank for your searches, not you.
The terms your customers actually type, prioritised by volume and intent. We separate domestic, commercial, and emergency searches because they need different landing pages. You get the list; we action the top 20.
Title tags, meta descriptions, H1s, image alt text, internal links. Written so they read like English, not like SEO. No keyword stuffing, no cloaked copy.
Your business name, address, and phone number must match on Google, Bing, Yell, Yelp, Facebook, Checkatrade, and every other listing. We find the mismatches and fix them. Google trusts consistency.
The structured data that tells Google exactly what you do, where, and whether you have reviews. This is what wins the rich-result boxes in search.
Profiles created on the directories that matter for UK trades. Not the £500-for-500-listings scams. The fifteen or so that actually move local rankings. Includes Checkatrade, Yell, Yelp, Bark, Bing Places, Apple Maps, and trade-specific bodies.
Where you ranked, where you rank now, which keywords moved, and what to do next. No jargon. If the numbers are bad, we say so.
Foundational Local SEO is part of The Overhaul (£1,250) and The Full Works (£2,500). Ongoing optimisation (new content, new citations, ranking work) is part of the Growth Pro (£600/mo) retainer.
SEO compounds slowly. The foundations pay off over 3-6 months. If you need something faster, Google Ads is the quicker route and we'll tell you so in the audit.
One-off foundations vs monthly growth.
Depends on the keyword and the competition in your area. Low-competition commercial terms can appear in weeks. Head terms like "plumber London" can take six months or more, sometimes never. We focus effort on the terms where the maths actually works.
No. Anyone who does is either lying or building traffic you don't want. We promise the work in the scope above will be done properly and reported on honestly. Rankings are an outcome of that, not a deliverable.
Checkatrade sends you paid leads. Local SEO sends you owned traffic that doesn't cost per enquiry. Most trade businesses need both, for different jobs. Checkatrade is fine for emergency domestic volume; your own rankings are where the repeat commercial work comes from.
Those hurt more than they help. A handful of credible, relevant directories beat 500 spam listings every time. We list you on the ones that matter for UK trades and skip the rest.
Free audit includes a ranking snapshot for your top 10 local keywords. You'll see what's reachable and what isn't worth the effort.
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