Getting found locally
This is the work that helps your website show up when people nearby search for exactly what you do: "emergency plumber SW6", "commercial electrician North London", "roof repair Bath". You may have heard it called local SEO. Once it's in place, it keeps bringing in enquiries for years.
- Set up alongside your website
- Inside The Overhaul (£1,250) and up
- Builds up over 3 to 6 months
Three jobs that help Google find you
There are three parts. Pages on your website that match what your customers search for. Your business name, address and phone number the same everywhere online. And mentions on trusted sites, like reviews and directories, so Google can see you're an established local business.
None of it is flashy, and each part helps you climb the list.
Checkatrade and Bark are useful, and they help their own pages show up in Google. This work helps your own website show up as well.
Six parts, all written down for you
Finding the words your customers search for
The words people type when they look for your trade, sorted by how often they're searched and how ready to book people are. Home, commercial and emergency searches kept separate, because each needs its own page. You get the full list and we work on the top 20.
Every service and area page tidied up
Page titles, the short descriptions Google shows, headings, picture descriptions and links between your pages, all written in everyday English. No cramming pages with search words.
Your details the same everywhere online
Your name, address and phone number should match on Google, Bing, Yell, Yelp, Facebook, Checkatrade and every other listing. We find the ones that don't match and fix them.
A note in your website's code for Google
A short note in your website's code that tells Google what you do, where you work, which services you offer, what your reviews say and the questions you answer.
Directory listings
Profiles on the fifteen or so directories that help UK trades show up locally, including Checkatrade, Yell, Yelp, Bark, Bing Places and Apple Maps. A short list of good sites does more for you than hundreds of poor ones.
A monthly report in plain English
Where you showed up before, where you show up now, which searches moved and what to do next. We'll always give you the honest picture.
Part of the rebuild, or ongoing each month
Getting the groundwork in place is part of The Overhaul (£1,250) and The Full Works (£2,500). Ongoing work (new pages, new listings, helping you climb higher) is part of the Growth Pro plan (£600/mo).
This builds up slowly. The groundwork pays off over 3 to 6 months. If you need calls sooner, Google adverts are the quicker route, and we'll tell you so in the audit.
Questions people ask about this
How long until I'm on the first page of Google?
It depends on the search and how many local firms are going for it. Less crowded commercial searches can show results in weeks. Big ones like "plumber London" can take six months or more, and sometimes never happen. We focus on the searches where the effort pays off.
Can you promise a top spot?
No. Nobody controls where Google puts you. We promise the work above is done carefully and reported honestly. Where you show up comes from that work.
Do I need this if I'm already on Checkatrade?
Checkatrade sends you leads you pay for. Showing up in Google yourself brings enquiries that don't cost you per call. The two can work side by side, for different jobs.
What about "500 directory listings for £199" offers?
We'd steer clear. A handful of trusted directories that suit your trade does far more for you than 500 poor ones.
Free audit first, and this work only if it pays off
The free audit shows where you appear today for your top 10 local searches. You'll see which ones are within reach and which aren't worth the effort.