Service 04
Social Media.Ten minutes a day. Done right.
Social media for tradespeople is not about going viral. It is about the customer who Googles you, clicks over to Instagram and sees three months of recent work. The job of your feed is to close the "are these people real" question in 20 seconds.
- Delivery · ongoing
- Growth (£250/mo) · Growth Pro (£600/mo)
- Cancel on 14 days notice
The actual job
Credibility, not clout.
Most trades do not need to be on every platform. They need to be on the right one, consistently, with content that looks like the work they do. A clean photo, a one-line caption, a weekly cadence.
We set the platforms up, give you the templates, and either run it for you or hand it over so you can do it yourself in ten minutes a day.
We will not push you to dance on TikTok. If it fits your trade and your personality, great. If not, we will tell you.
What's included
Six deliverables. One cadence.
- 01
Platform selection, honestly
The one or two platforms that fit your trade and your customers. Commercial trades lean LinkedIn; domestic trades lean Instagram and Facebook. We do not set up accounts you will not maintain.
- 02
Profile overhaul
Bio, logo, highlights, contact links and pinned posts, so the profile reads right in the 10 seconds a customer gives it.
- 03
30-day content calendar with templates
Post types, captions, hashtags and photo prompts. Every post has a job: before and after, in progress, accreditation, customer, team.
- 04
Photo templates for on-site capture
Three shots your team can repeat on any job: the before, the progress, the finish. Edited to a consistent look.
- 05
Posting schedule and automation
Posts queued in Buffer or Later. You drop photos in a shared folder; we handle the rest. Growth Pro adds a monthly short-form video from your footage.
- 06
Monthly performance report
Reach, profile visits, saves, messages and clicks to your website, plus what worked and what to change. One page, plain English.
Pricing
This lives in the monthly retainers.
Social is an ongoing job, not a one-off. It sits inside Growth (£250/mo) with 3 posts a week, and Growth Pro (£600/mo) with 5 posts a week plus short-form video.
The initial setup (profile overhaul, first calendar, photo templates) is included in the first month. If you only want the setup and will run it yourself, we can scope it as a one-off.
See all pricing →FAQ
Questions we hear for this one.
Do I have to be on TikTok?
No. TikTok can work for some trades and personalities. If it does not fit, we will not push it. Posting twice a week well beats five times a week reluctantly.
I hate being on camera. Does this still work?
Yes. Most trade content is work-in-progress photos, not founder vlogs. The content that converts is usually "here is what I just fixed", not "here is my face".
What if I don't have good photos?
Growth Pro includes a short video once a month made from your footage. For photos, your team gets a three-shot template that takes a minute per job.
Do you manage comments and DMs?
On Growth Pro, yes: we draft responses for you to approve. On Growth, you reply yourself using our templates for the common messages.
We will look at what you post today.
The free audit covers your current social profiles. You will see what is working, what is missing and whether it is worth the effort at all.